Are You Addicted to Food?

Food Addiction Explored:

Food Addiction:

In our very stressful world we sometimes self medicate with food, or comfort eat, when we are stressed, bored, or anxious – we sometimes get “food addiction.”

The short term snack which is often very high in fat sugar or salt which gives us a feeling of comfort.

This comfort rapidly wears off so we can feel the need to repeat the comfortable experience. Before we know it the family sized chocolate bar / crisps / cake / ice cream are eaten. Then we feel guilty: “WHY did I do that!?”

We know full well that foods high in fat sugar and salt can be incredibly harmful and could lead to heart trouble, type 2 diabetes, cancer, osteoarthritis and back pain as we put the system under strain. You only have to think of carrying even a few stone of fat in rucksacks worn front and back for a few hours of activity like walking up stairs or even running and you get the picture of where obesity can really harm us. I am only scratching the surface but don’t need to labour the point!

A diet won’t address the underlying issues of why you overeat binge pick and nibble or comfort eat. So when you fail or give up and go back to the “normal” eating which includes sugary faty salty snacks the wight comes back and then some!

Many studies have demonstrated this since the first known study in 1917 exposed the problems with dieting.

Really you have to deal with WHY you are overeating.

Then you need to put simple weight management strategies in place and stop obsessing about small amounts of pounds gained or lost or calories or sins.

All of this leads to a bad relationship with food and we need to establish a good relationship, get some form of exercise that you might enjoy, eat well, good food, decrease portion size AND feel full.

Address boredom, anxiety and stress with strategies.

In other words it is easy and doesn’t need elaborate gimmick diets!

Add in the HypnoGastricBand which makes you feel fuller sooner and we have developed an approach together that can be permanent in helping you Manage your Weight AND Your Life better.

Client case studies:

I had one client with a badly organised boss who would seemingly pop his head around the door every 30 minutes or so with a: “This needs to be done NOW!!!” The trouble was there were already about 5 things with “absolute priority.” My client had her secret weapon – her Curly Wurly drawer and she would reach for her favourite sweet to “give her energy” and “get her through.” 

She was now almost 30 stone.

We worked on how to deal with the stress. I half jokingly suggested she send her boss fo a session on prioritising. We looked at how to NOT use a sugary fatty chocolate snack as self medication. We dealt with underlying anxiety. I persuaded her to have an honest conversation with her boss.

We realised that otherwise she was on track for possible type 2 diabetes as well as possible osteoarthritis and cardiac problems. The RDA fo sugar is six teaspoons per DAY. Her Curly Wurly had NINE teaspoons of sugar in just one bar!

Another client was “addicted” to jelly babies and we tried to find the source of this “addiction”. Actually it was a similar habitual response to the above. We uncovered through hypnosis a long forgotten incident when her parents were gong through a tough time and she picked up on their anxiety aged 8 and got very anxious and weepy.

She recalled her Mother leaning over her in a red gingham frock. She was 8 years old and sitting in the garden in the sun. Her Mother gave her a huge bag of jelly babies and said: ” Never mind darling .. you eat these jelly babies any time you feel anxious and you’ll feel a whole lot better!”

I suggested that she was no longer 8 years old and didn’t need to make that choice now.  I also gave her some practical suggestions to streamline her Barrister’s practice. 

She got back to me a year later saying:

“I have FINALLY reached target weight and size. But that is almost a side issue now, as my business is flourishing, and I feel a great deal happier. Clients are using my services more because they know that I get things done.

Many Thanks

Ms MJ”

Clients names protected under client confidentiality requirement

So are you really food addicted?

Food addiction is really just a bad habit that seems to address a perceived problem such as stress boredom of anxiety, to name but three. However we can learn to ignore the blandishments of two for one,

We can learn strategies that deal with the anxiety stress or boredom that don’t involve compulsively eating (and/or drinking) to excess.

We are not addicts – it has simply been a coping habitual strategy.

If you were truly an addict you would wake up in the middle of the night with an acute craving. That happens very rarely!

We can do better with our eating and lose the weight and feel happier.

Graham Howes Advanced Hypnotherapist NLP and Certified Weight Loss Specialist – Certified Hypno Gastric Band Practitioner since 2010.

GHR registered GHSC Regulated

Appointments in Ipswich Suffolk, Home visits in Essex. Skype or FaceTime Worldwide and Nationwide.

Tel: 01473 879561 07875720623 



How to Treat Binge Eating Disorder and Obesity

How to Treat Binge Eating Disorder and Lose Weight for Good – Weight Loss that Works

Weight Loss with Hypnosis to Tackle Obesity

There is a perception that losing weight is about counting calories, sins, dieting or using meal replacements or taking the latest wonder drug or pill.

Obesity is often seen as difficult to deal with with a sense that bariatric surgery is the only option when the diet counselling or CBT fails.

We have known for a long time that the diet and the attendant obsessions with pounds lost often leads to WEIGHT GAIN. Enough of yoyo dieting or boom and bust! This is a radically different 21st Century Approach – we know the diet works short term and when you go back to “normal eating’ back comes the weight!

Weight Loss is actually a mindset issue.

If you really want to tackle obesity or binge eating disorder  then you need to tackle WHY you overeat. I run weight loss with hypnotherapy courses which include Hypno Gastric Band hypnosis.

These sessions tackle the underlying drivers and triggers of craving or “food addiction”. Actually the overeating is usually triggered, in my experience, by low self esteem, boredom, anxiety, stress, depression, lack of confidence and more. I have seen clients who comfort eat or binged as a defence mechanism who had suffered physical and / or sexual or domestic abuse or trauma.

There are many reasons why people might use food for comfort and they might binge or constantly pick and nibble or graze. These are generally coping habits rather than food addictions. If you recognise the patterns that trigger the cravings then you will stop self medicating with food. There is a sense in which food has become for some like a tranquilliser.

I work with clients to address these coping habits with strategies and by questioning their default thinking processes.

We put in place a weight management approach. The truth is that obsession with small amounts of weight lost or gained is too obsessive and calorie control or starvation or meal replacement or other slimming regimes are frankly BORING.

Weight loss is also almost never in a straight forward downward line: If you go to the Gym and gain muscle mass you will appear to gain weight. You might lose a lot of water at first and then it all slows down as you tackle the fat. This is not failure – you have to recognise that until you find your stable weight and size you will be up and down in weight.


If you assume that you have failed then you will go back to overeating. Actually failure should be a lesson to improve!

The final session is the revolutionary HypnoGastricBand. This is the last session – because I have treated real Gastric Band patients who were STILL trying to overeat because they had not dealt with the Psychological factors of their being overweight or obese.

I have been a Certified Hypno Gastric Band Practitioner since it appeared and have seen many clients with a high success rate because we work together to help you lose weight and tackle the drivers for obesity.

Talk to me for FREE – each person has their own reasons for overeating, and tackling obesity or just being overweight, is about working with the individual.

This holistic approach not only deals with the root causes of overeating but helps you deal with your issues in life – low self esteem, depression, lack of confidence, stress, anxiety, panic attacks, trauma , PTSD procrastination, boredom, addiction or what ever is your particular problem.

If you are a Comfort Eater, Binge Eater or simply cannot seem to stop picking and nibbling or grazing – talk to me.

If you are overweight or labelled obese (BMI over 28) and tend to yo yo diet – talk to me for FREE.

FREE CONSULTATION: Text or call 07875720623 or email: and I will call you in confidence.

Website for easy weight loss

Graham Howes Advanced Hypnotherapist and NLP practitioner and Certified Hypno Gastric Band Practitioner since 2010

About Graham Howes – Weight Loss Specialist in Ipswich:

I have practiced in Harley Street London W1 – currently I offer this approach at competitive rates in Ipswich or Hadleigh Suffolk and Colchester Essex or Worldwide or Nationwide by Skype. I have a great deal of experience with weight loss and eating disorders.

Hypnotherapy in Ipswich or Hadleigh Suffolk and Colchester Essex or by Skype for Eating Disorders: Binge Eating Disorder, Comfort Eating, Grazing, Anorexia or Bulimia, Food Addiction and more